Atlanta Business Course Book List  

Stetson School of Business and Economics

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Course Book List for Atlanta Campus and Douglas RAC

 

 


Cecil B. Day Campus, Atlanta
GRADUATE Business Course Book Information
Summer 2008 – Session 1 (May 16 – July 12)
 
BA 682.A11: Buyer Behavior                                                                  Weber, Michael
Shopper, Buyer, and Consumer Behavior, Lindquist and Sirgy; Atomic Dog (Cengage Learning); 3e (2007c); ISBN: 159-360-2339

BA 684.A11: Entrepreneurship                                                                Southern, Lloyd

New Venture Creation.   J. A. Timmons, S. Spinelli; McGraw-Hill/Irwin; 7e (2006c); ISBN: 007-310-2792

BAA 605.A11: Marketing Concepts & Practices                                Anservitz, Robert

Essentials of Marketing.  Lamb, Hair & McDonald; Cengage Learning; 6e (2009c); ISBN: 0324-656-203              

BAA 601.A12: Managerial Economics                                                    Tutterow, Roger
Please refer to course syllabus on faculty webpage for details about course material.


BAA 611.A12: Operations Management Science                               Rutledge, Arthur

Operations Management. Heizer and Render; Pearson; 8e (2007c); ISBN-13: 978-0132-209298; ISBN-10: 0132-209-292
 
BAA 699.A12: MBA Capstone                                                                 Mills, C. Gerry
Please refer to course syllabus on faculty webpage for details about course material.
 
BA 674.A13: Investment Analysis & Portfolio Management                      Jay, Nancy
Investment Analysis and Portfolio Management. Frank K. Reilly & Keith C. Brown; Cengage Learning/South-western College Pub.; 8e (2006c); ISBN: 0324-289-030
ISBN: 076-3739-278
 
BAA 603.A13: Managerial Accounting                                                Pinson, Kathleen
Managerial Accounting.  Maher/Stickney/Weil; South-western College Pub. (Cengage Learning); 10e (2007c); ISBN: 0324-639767
 
BAA 609.A13: Corporation Finance                                         Subrahmanyam, Vijaya
Financial Management Theory and Practice with Thomson ONE. Brigham & Ehrhardt; South-western College Pub. (Cengage Learning); 12e (2008c); ISBN: 0324-422-695
 
BA 625.A14: Fraud Examination and Accounting Ethics  Rubenfield/Petherbridge
  1. Contemporary Auditing: Real Issues and Cases. Knapp; South-western College Pub. (Cengage Learning); 6e (2007c); ISBN: 0324-303-254
  2. Business & Professional Ethics for Director, Executives & Accountants. Brooks; South-western College Pub. (Cengage Learning); 4e (2007c); ISBN: 0324-375-395
BAA 607.A14: Management Information Systems                            Rutledge, Arthur
Management Information Systems: Managing the Digital Firm and Multimedia CD and  Student Package. Laudon & Laudon; Prentice Hall; 10e (2007c); ISBN-13: 978-013-233-7748; ISBN-10: 013-233-7746
 
BAA 613.A14: Ethical Leadership                                                      Perkins, Robert
  1. How Good People Make Tough Choices: Resolving the Dilemmas of Ethical Living; Rushworth M. Kidder; Harper; (2003c); ISBN: 068-81705902
  2. Harvard Business Review on Corporate Ethics; HBS Press; July (2003c); ISBN: 273X
 
 
Cecil B. Day Campus, Atlanta
UNDERGRADUATE Business Course Book Information
Summer 2008 – Session 1 (May 16 – July 12)
 
 
CSC 395.A11: Technology and the Law                                               Blanke, Jordan
Cyberlaw Text and Cases. Ferrera, Lichtenstein, Reder, Bird, and Schiano; South-western College Pub. (Cengage Learning); 2e (2004c); ISBN: 0324-16488-2
 
MGT 363.A11: Principles of Management                                         Mahone, Scott
A Primer for Management. M. Dumler & S. J. Skinner; Cengage Learning; 2e (2008c); ISBN-13: 978-0324-421-415; ISBN-10: 0324-421-419
 
MKT 361.A11: Principles of Marketing                                         Piscopo, Gabriela 
Marketing. Lamb, Hair & McDaniel; Cengage Learning; 9e (2009c); ISBN-13: 978-0324-363-084; ISBN-10: 0324-363-080
 
MKT 415.A12: Marketing Research                                               Weber, Michael 
Basic Marketing Research. Malholtra; Prentice Hall; 2e (2006c); ISBN: 013-152-5425
 
BUS 346.A13: Legal, Ethical & Regulatory Environment                   Blanke, Jordan
Legal Environment Today. Miller and Cross; South-western College Pub. (Cengage Learning); 5e (2007c); ISBN: 0324-375-115
 
ECN/FIN 444.A14: International Economics & Finance        Subrahmanyam, Vijaya
International Financial Management. Jeff Madura; Cengage Learning; 9e (2008c); ISBN-13: 978-0324-568-195; ISBN-10: 0324-568-195
 
MGT 382.A16: Production/Operations Management                        Mahone, Scott
Operations Management. William J. Stevenson; McGraw-Hill/Irwin; 9e (2007c); ISBN: 007-329-0947
 
 
Cecil B. Day Campus, Atlanta
UNDERGRADUATE Business Course Book Information
Summer 2008 – Session II (July 14 – August 9)
 
MGT 433.A21: Labor-Management Relations                                              Sisk, Faye
  1. Annual Editions: Labor-Management Relations 05/06. John Overby; McGraw-Hill/Irwin; 1e (2006c); ISBN-13: 978-007-310-9176; ISBN-10: 007-310-9177
  2. Labor Relations. John A. Fossum; McGraw-Hill/Irwin; 9e (2006c) ISBN-13: 978-007-298-7139
ECN 151.A22: Principles of Microeconomics                                      Patrono, Michael
Economics Today – plus My Econlab & Student Access Kit. Roger LeRoy Miller; Addison-Wesley; 14e (2008c); ISBN-13: 978-0321-422347; ISBN-10: 0321-422341
 
 
Douglas County Regional Academic Center
UNDERGRADUATE Business Course Book Information
Summer 2008, Session I (May 16 – July 12)
 
 
ACC 204.1D1 (M): Introduction to Financial Accounting                        Zheng, Lin        Financial and Managerial Accounting. Horngreen/Harrison; Prentice Hall; 1e (2008c); ISBN-13: 978-0131-568-778
 
ECN 150.1D1 (T): Principles of Microeconomics                            Patrono, Michael
Economics Today – plus My Econlab & Student Access Kit. Roger LeRoy Miller; Addison-Wesley; 14e (2008c); ISBN-13: 978-0321-422347; ISBN-10: 0321-422341
 
MKT 442.1D1 (W): Consumer Behavior                                          Piscopo, Gabriela
Consumer Behavior: Buying, Having and Being. Michael Solomon; Prentice Hall; 8e (2008c); ISBN-13: 978-013-601-5963; ISBN-10: 013-601-5964
 
MGT 423.1D1 (R ): Organizational Behavior                                    Southern, Lloyd
Behavior in Organizations. J. Greenberg & R.A. Baron; Prentice Hall; 9e (2007c); ISBN: 013-154-2842
 
MGT 498.1D1 (S): Strategic Management/Business Policy                  Mills, C. Gerry
Strategic Management: Concepts and Cases. Fred R. David; Prentice Hall; 12e (2009c): ISBN: 013-601-5700
 
       
 
Douglas County Regional Academic Center
UNDERGRADUATE Business Course Book Information
Summer 2008, Session II (July 14 – August 9)

 
ACC 205.2D1 (M/W): Introduction to Managerial Accounting                  Zheng, Lin
Financial and Managerial Accounting. Horngreen/Harrison; Prentice Hall; 1e (2008c); ISBN-13: 978-0131-568778

 
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